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AMG

Sports Consultancy Group

About us

WHO WE ARE 

Your brand needs to find it's place in the world of sport

We understand that sports sponsorship is not just about generating impressions - it's about creating meaningful moments, experiences, and relationships that reinforce your brand's value to your target audience. With years of experience in the sports industry, we are an industry-leading sponsorship marketing agency that can help your brand navigate the complexities of sponsorship agreements at every step of the process.

Our comprehensive approach spans the entire sponsorship timeline, from identification and evaluation to negotiation, management, optimization, activation, and completion. Whether you're just starting to look for sponsorship opportunities or need support throughout the duration of your sponsorship agreement, our team is here to provide expert guidance and support.

We believe in making intelligent and advantageous decisions based on your unique goals, and we will work closely with you to ensure you get the most out of your sponsorship. If you're looking for a team of professionals who can help your brand find its place in the world of sports, look no further than our sports sponsorship and consultancy company.

MISSION

Navigating the Complexities of Sports Sponsorship

we have always been committed to helping brands navigate the intricacies of sponsorships so that everything aligns with your objectives. Our mission has always been clear - to ensure that our clients get exactly what they need out of their sponsorship deal, and nothing less.

Our experienced team will work alongside you every step of the way, from the initial identification and evaluation of potential sponsorships, to the management, optimization, and activation of your sponsorship agreement. We believe that an effective sponsorship creates moments, experiences, and relationships that reinforce the value of your brand to your target audience.

With our comprehensive approach, we will provide support and guidance throughout the entire sponsorship timeline. We are dedicated to making intelligent and advantageous decisions that align with your unique goals, and we will always put your needs first.

If you're looking for a team that is passionate about sports sponsorship and dedicated to helping your brand achieve its objectives, look no further than our sports sponsorship and consultancy company. Let us help you find your place in the world of sports and create meaningful connections with your audience.

VISION

Make the amazing happen

we envision a world where every business and brand can take advantage of the power and impact of their unique sponsorships, to help them reach their particular goals. We firmly believe that entering into a sponsorship arrangement gives you the ability to make amazing things happen, and our mission is to help you do just that.

With our expertise and industry-leading knowledge, we are committed to empowering businesses to harness the full power of sponsorship. We believe that an effective sponsorship creates meaningful connections with your target audience, and can help reinforce the value of your brand in the minds of potential customers.

Our team will work alongside you every step of the way, providing guidance and support throughout the entire sponsorship timeline. From identification and evaluation to negotiation, management, optimization, activation, and completion, we will help you make intelligent and advantageous decisions based on your unique goals.

If you're looking for a team that is passionate about helping businesses make the most out of their sponsorship opportunities, look no further than our sports sponsorship and consultancy company. Let us help you unlock the full potential of your sponsorships and achieve your objectives in the world of sports.

OUR SERVICES

Our sports partnership services are designed to help brands of all sizes achieve their objectives through sponsorship. With a focus on personalized support and industry expertise, we guide clients through every stage of the sponsorship process, from identifying opportunities to activation and completion. Let us help you unlock the full potential of your sponsorship investments and elevate your brand's presence in the world of sports.

Services

ANALYSIS

We understand the importance of finding the right sponsorship opportunities for your business objectives. That's why our first step is to carefully evaluate potential deals to determine if they are a good fit for your brand.

Our team of experts will provide you with a comprehensive analysis of the pros and cons of each potential opportunity, so you can make informed decisions that align with your unique goals. Whether you're looking to build brand awareness, drive sales, or strengthen customer relationships, we can help you leverage the power of sports sponsorship to achieve your objectives.

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PROSPECTING

Unsure of which sector in the sporting business to focus on? Don't worry, our team can help. Simply share your goals with us, and we'll work to identify the best sponsorship options for your brand. 

That's why we take a personalized approach to every consultation, working closely with you to understand your objectives and identify opportunities that will help you achieve success in the world of sports.

NEGOTIATION

Navigating the negotiation process of sponsorship can be complex and overwhelming. It is a crucial part of the sponsorship process. That's why we take a strategic approach to every negotiation, leveraging our industry knowledge and experience to help you secure the best possible terms for your sponsorship agreement.

We will work closely with you to develop a customized negotiation strategy that delivers results. We'll help you navigate the negotiation process, from identifying potential areas of leverage to crafting compelling proposals.

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ACTIVATIONS

We understand that becoming a sponsor is just the beginning. Our sponsorship management services are designed to help you maximize the benefits of your sponsorship by providing comprehensive monitoring and support throughout the duration of your agreement.

From ensuring that sponsorship assets are effectively utilized to tracking metrics and ROI, our team will work tirelessly to ensure that your company is getting everything it signed up for.

NEW MARKETS

We pride ourselves on having unparalleled access to the top players, clubs, leagues, agents, and more from around the world. Whether you're looking to form a partnership with a high-profile athlete, sign a sponsorship deal with a major sports league, or connect with top managers and coaches, our sports industry network can help you achieve your business goals. Our network grants us exclusive access to priceless insights, opportunities, and connections that can take your brand to new heights. We'll collaborate closely with you to understand your specific goals and objectives, and then harness our network to connect you with the most suitable professionals to accomplish them.

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Experience

EXPERIENCE

OVER THE YEARS

At AM Group, a renowned sports partnership consulting agency, we are committed to forging strong relationships with strategic partners. By leveraging our vast network, we strive to deliver unparalleled deals and solutions to our clients, ensuring their continued success in the competitive sports industry. With over 30 years of experience in the sports business as agents, we have gained extensive knowledge and expertise in bringing together companies and talented individuals through sponsorship. Our experience extends across a diverse range of industries, which enables us to provide unique solutions tailored to meet our clients' specific needs. As a result, we are well-positioned to bring a fresh perspective to the table, delivering innovative and effective strategies to help our clients achieve their goals.

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LALIGA

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Federacio Catalana Futbol

ICONS

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FC Energía

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Premier League

Email: hello@archibaldmg.com

Tel: +34 669 950 268

Locations:

London, UK

Barcelona, Spain

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